Eighteen full-line department stores plus nine home and furniture outlets will begin closing by July and a partial list of impacted stores across the country has been announced.
Spokesperson Carter C. English said, “As part of a standard annual review, the decision was made to close 18 stores across the country, including the three previously announced stores early January.”
While majority of the department stores are scheduled for closing by July 5, nine home and furniture stores will also be closing by this fall.
Closures are expected in at least 13 states including California, Florida, Georgia, North Carolina, New Jersey, and New York. While the company has not provided a comprehensive list of specific locations, here are the stores as announced:
CEO Jill Soltau said,
“We have much to do to position JCPenney for success and create long-term value for our shareholders, however, our unwavering focus and discipline is already enabling meaningful progress.”
Here's a look at their upcoming four-day "Friends and Family Sale" happening on March 28-30:
It’s not only JCPenney pruning its outlets. Lingerie retailer Victoria’s Secret is closing more than 50 stores this year due to declining sales.
Its parent company, L Brands, Inc., officially announced that 53 of its 1,143 stores comprising Victoria’s Secret and PINK will be closing. The decline in sales over the years has been attributed to competition brought about by other brands like ThirdLove, Aerie, and Madewell, originally a traditional clothing label.
Vice president and spokesperson for Victoria’s Secret Tammy Roberts Myers said,
“Our new CEOs in Victoria’s Secret lingerie and PINK are most focused on our product assortments, where we believe we have clear opportunities to improve.”
“We have new product launches throughout spring in lingerie, PINK, and beauty, including a limited, curated, digital-only swim assortment in March, and we will continue to leverage the speed we have in our supply chain to test, read, and react.”
Watch the last Victoria's Secret show teaser here:
While Victoria’s Secret franchise operates in an estimated 80 countries worldwide, it is only in the U.S., U.K., Canada, and China where L Brands directly owns and operates these stores.
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